Strategies to get cited in AI Overviews for local search

AI overviews boost local visibility for businesses with strong entity signals and authoritative content. Targeted strategies increase citation chances in Google’s summaries for queries like “best plumber near me.”

Target AI-Trigger Queries

Focus on non-location, informational searches that spark overviews.

• Identify research-phase terms: “how often dental checkup,” “plumber pipe repair cost.”

• Use tools like Google Suggest for “best [service]” without cities.

• Create content clusters: Service guides, comparisons, FAQs matching user intent.

Short commercial queries rarely trigger AI; prioritize long-tail with decision-making info.

Optimize Google Business Profile

GBP remains prime citation source.

Key steps:

• Update weekly posts with local tips, offers.

• Add detailed services, attributes, Q&A answers.

• Collect 5+ fresh reviews monthly mentioning specifics.

• Upload geotagged photos/videos of work.​

Consistent NAP ensures entity match across AI pulls.

Build Third-Party Citations

AI pulls from trusted directories.

Fix inconsistencies. Get listed in “best of [city]” listicles.

Create AI-Citable Website Content

Structure pages for easy extraction.

Content blueprint:

• Front-load answers in first 100 words.

• Use H2s like “Cost of [Service] in [Area],” “How to Choose.”

• Add comparison tables, bulleted steps.

• Include FAQ schema on every local page.

• Write 1,500+ words with data, sources cited.

Example table for plumber page:

Amplify E-E-A-T Signals

Prove expertise to win citations.

• Author bios with local credentials.

• Case studies: “Fixed 50+ leaks in Westlands.”

• User testimonials embedded.

• Update content quarterly with 2026 stats.​

Participate in Reddit/Quora with helpful replies linking back.

Leverage Local Backlinks and Mentions

Earn positive brand signals.

• Guest post on city blogs: “Nairobi home tips.”

• Sponsor events for mentions.

• Pitch to listicles citing competitors.

• Cross-promote with partners.​

Quantity matters less than relevance and positivity.

Technical Optimizations

Make site AI-friendly.

• Implement LocalBusiness schema everywhere.

• Core Web Vitals: Under 2.5s LCP.

• Mobile-first, fast images.

• Internal links with local anchors.​

Monitor and Iterate

Track appearances monthly.

Test queries weekly. Fill competitor gaps. Adjust based on cited sources.​

Implement these for 2-3x more overview features. Combine with GBP for full local dominance