Open the Page indexing report and examine the reasons URLs are not indexed. Some exclusions are intentional, but important landing pages, service pages and articles should not be excluded by mistake.

• Fix server errors such as 5xx responses and investigate persistent 4xx errors.
• Review Not found (404) pages and restore useful content or redirect a permanently moved page to its closest relevant replacement.
• Investigate soft 404 pages that appear empty or unhelpful despite returning a success status.
• Check pages marked as Crawled – currently not indexed or Discovered – currently not indexed. Improve value, internal linking and accessibility rather than repeatedly requesting indexing.
• Resolve redirect chains and avoid sending users or Google through unnecessary redirects.

When similar or duplicate URLs exist, Google may select one URL as the canonical version. Inspect the user-declared canonical and the Google-selected canonical in URL Inspection.

• Choose one preferred URL for each substantially duplicate page.
• Set a self-referencing canonical on the preferred page where appropriate.
• Use consistent internal links and sitemap URLs that point to the preferred version.
• Use redirects when a duplicate URL should permanently lead to another URL.
• Do not canonicalise genuinely different pages simply to consolidate them.

The Search results Performance report shows the queries, pages, clicks, impressions, click-through rate and average position associated with your site. Filter by the page URL to understand how people find that specific page.

• Identify the main search queries that are relevant to the page.
• Write a unique, descriptive title that explains the page’s subject clearly.
• Place the most important topic naturally near the beginning when it reads well.
• Make sure the title accurately reflects the actual page content.
• Avoid keyword stuffing, repeated phrases and misleading promises.

Search Console reports performance; it does not edit your title tag. Update the SEO title in WordPress or your SEO plugin, then monitor the page’s search performance over time.

Use the page’s search queries and purpose to write a concise description that tells searchers what they will find. Google may use your meta description, but it can also generate a different search snippet from the page content.

• Summarise the actual value of the page in natural language.
• Include the main topic and a meaningful supporting detail.
• Make the description specific to that page rather than reusing one description site-wide.
• Use a clear action or benefit where appropriate, without making exaggerated claims.
• Compare impressions and CTR before and after changes, allowing time for results to settle.

In the Performance report, review queries that already generate impressions for the page. Look for important questions, related services, product attributes or information gaps that the current page does not answer well.

• Answer the main search intent clearly near the beginning of the page.
• Add useful explanations, examples, comparisons, steps or specifications where they help readers.
• Use descriptive H2 and H3 headings to organise the information.
• Include relevant related terms naturally; do not force every query into the text.
• Remove outdated, repetitive or unsupported claims.
• Keep the page original, helpful and written for people rather than search engines.

Google discovers many pages by following links. Add relevant links from related articles, category pages and useful navigation areas so visitors and search engines can reach the page.

• Link from relevant pages that already receive visits or have strong topical relevance.
• Use short, descriptive anchor text that explains the destination.
• Link to the most useful related service, product or information page.
• Check that important pages are not isolated with no internal links.
• Use normal crawlable links rather than relying only on buttons or scripts that Google may not interpret as links.

Google primarily uses the mobile version of a website’s content for indexing. Check the inspected page and test it on real phones, not only on a desktop preview.

• Use a responsive layout that fits narrow screens without horizontal scrolling.
• Keep the main text, headings, images, links and structured data consistent across mobile and desktop.
• Use readable text sizes and enough spacing around links and buttons.
• Make menus, forms, tables and calls to action usable on touch screens.
• Keep important content visible without requiring visitors to click, swipe or type to load it.
• Avoid intrusive pop-ups that cover the main content.

The Core Web Vitals report uses real-world Chrome user experience data for groups of URLs. It helps identify pages with loading, responsiveness or layout stability problems.

• Largest Contentful Paint (LCP): aim for 2.5 seconds or less.
• Interaction to Next Paint (INP): aim for 200 milliseconds or less.
• Cumulative Layout Shift (CLS): aim for a score of 0.1 or less.
• Compress and appropriately size large images.
• Reduce unnecessary scripts, heavy plugins and render-blocking resources.
• Reserve space for images, embeds and advertisements to reduce unexpected layout movement.
• Review hosting, caching and server response performance.

A good Core Web Vitals result supports a better user experience, but it does not guarantee higher rankings. Search Console groups URLs using field data, so some pages may not have enough data for a report.

Serve the page securely over HTTPS with a valid certificate. Ensure internal links, canonical tags, images and other resources use the secure version, and redirect the HTTP version to the preferred HTTPS URL.

• Renew and correctly configure the SSL/TLS certificate.
• Remove mixed-content resources that still load over HTTP.
• Use one consistent HTTPS hostname and URL format.
• Check that redirects do not create loops or long chains.

Structured data helps Google understand specific information on a page and may make it eligible for certain rich-result appearances. Use only schema types that accurately describe visible page content and are supported by Google’s current search features.

• Breadcrumb: describe the page’s position in the site hierarchy.
• Product: provide accurate product details, price, availability and other applicable information.
• Review snippet: mark up eligible reviews and ratings that are genuinely available on the page and comply with Google’s policies.
• Local business: describe a real business and its relevant public details where appropriate.
• Article: identify article information such as headline, author and publication dates where applicable.
• Video: provide supported video details for pages where video is a main part of the content.

Run the page through Google’s Rich Results Test. Then inspect the relevant enhancement report in Search Console if Google supports that result type and detects it on your site. Fix errors and review warnings. Valid structured data makes a page eligible; it does not guarantee a rich result will be displayed.

Images can help visitors understand a page and may appear in Google Images. Use clear, relevant images and make sure Google can access them.

• Write descriptive alternative text for meaningful images.
• Use clear filenames and relevant captions where useful.
• Serve appropriately sized, compressed image files.
• Use responsive image delivery and modern formats where supported.
• Keep important images accessible to Googlebot and avoid hiding them behind interactions.
• Use image sitemaps when they provide value for a large or image-focused website.

If the page contains an important video, make it easy to find and understand. Use a supported video implementation, provide an informative title and description, and ensure the video is not hidden behind user interaction.

• Place the main video prominently on the page.
• Provide a stable thumbnail and accurate video metadata.
• Ensure the video can be fetched and played by supported crawlers.
• Review video indexing information in URL Inspection and any available video indexing report.

Filter the Performance report by the page and compare queries, devices, countries and dates. A page with many impressions but a lower click-through rate may have an opportunity to improve its title, description or relevance to the query.

• Compare the page’s queries with the actual content and search intent.
• Check whether the title is clear and distinctive in search results.
• Make the opening section more directly useful to the visitor.
• Compare mobile and desktop performance for differences.
• Annotate major content changes in your own SEO records so you can evaluate them later.

Review the Manual actions and Security issues reports. A hacked website, harmful downloads, deceptive pages or policy violations can affect how a site appears in Google Search.

• Investigate every warning shown in these reports.
• Remove malicious code, injected pages and unsafe downloads.
• Update vulnerable themes, plugins and website software.
• After fixing a manual action, follow Google’s instructions and submit a reconsideration request where required.
• Keep administrator accounts protected with strong passwords and multi-factor authentication.