Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Putting yourself or your company all over the web without an search engine plan or purpose might help, but it cannot yield the same benefits that an search engine strategy would. The object is to design a plan that fits with your target market and your company’s distinct personality.

Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.

search engine optimization seo nairobi kenya
search engine optimization seo nairobi kenya

Search engines are the central component in the building of your presence on the internet. Increasing your search engine ranking and building your site’s virtual footprint starts with optimizing your site so that search engines can better index your site.

  1. A search engine plan has the following components:
  2. search term analysis of all relevant search terms for your business.

The keyword research also includes how often keywords are used and what the current position of your business website is for each search term.

  1. An analysis of the content and technique of your website.
  2. An analysis of the links on other websites that link to your site at this time.
  3. A proposal for the search engine optimization strategy, including planning.
  4. If desired and valuable: a proposal for search engine advertising and remarketing.

Types of Search Engine Optimization (SEO) you can get with us

  • On-Page SEO. On-page SEO, also sometimes referred to as on-site SEO, is the process of optimizing the content on your website. …
  • Off-Page SEO. Off-page SEO is pretty much everything that does not happen on your website. …
  • Technical SEO. …
  • Local SEO.

Our Search Engine Optimization process entails the following checklist:

  1. Analyze all of your website data.
  2. Conduct thorough keyword research.
  3. Produce long and value-rich content.
  4. Optimize for on-page SEO.
  5. Optimize for off-page SEO.
  6. Optimize the website for mobile.
  7. Speed up the pages.
  8. Get quality backlinks.

SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs. Just as actual tools each have a specific role, the same is true in SEO.

Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.
It takes between 4 days and 4 weeks for your brand new website to be crawled and indexed by Google. This range, however, is fairly broad and has been challenged by those who claim to have indexed sites in less than 4 days
The mails inform you that you need to register your domain with Search Engines in order for them to “find” and rank your website. This is not true. While it is possible to submit your new website to Google or Bing to kick-start it for visibility, there is no fee.
Search engine submission
Search engine submission

These are the top 15 ways to make your website more visible by preparing it for submission to search engines :

  1. Target your website pages for keywords.
  2. Structure your web pages for Google search.
  3. Create more pages.
  4. Get on online directories.
  5. Get verified by Google.
  6. Use compelling page titles.
  7. Work with influencers.
  8. Create quality content.



  1. Achi Systems Facebook
  2. Achi Systems Instagram
  3. Achi Systems Twitter
  4. Achi Systems Youtube