Search Engine Advertising in Nairobi Kenya
Search engine advertising is an aggressive and immediate method of directing qualified search engine traffic to your website from the sponsored search. When a search engine user searches one of your web site’s relevant keyword phrases, an ad for your website appears in the sponsored search results of the search engine result page. The ad displays your website’s address (URL) along with a description of your website’s offering.
If the searcher clicks your ad, you are charged a cost-per-click (CPC) for that visit, which could later turn into a sale, inquiry, call, or any other “call-to-action” your website contains. Your ad exposure is always carefully controlled by a pre-selected daily click budget that can be adjusted at any time.
Our search engine advertising process.
Our pay-per-click setup and management services are professionally designed and implemented to ensure maximum returns from your advertising dollars. We continue to maintain and expand on those results throughout the duration of the campaign. The process begins by discussing your campaign objectives, budget, geographic market and many other factors. Combined with our recommendations, we begin building a pay-per-click advertising campaign designed specifically for your website’s success.
We perform extensive keyword research to uncover as many relevant keywords as possible that are related to your website. With your input, we then develop unique ads and pair the best landing page possible with the ad. Proper ad development and landing page selection is crucial, as it affects your campaign’s performance in many ways. Throughout the duration of the campaign, we consistently test ad and landing page effectiveness to ensure that the best performers are displayed at all times.
Upon campaign launch, your ads display throughout the major search engines when your selected keywords are searched. Our campaign managers monitor campaign performance daily and continually optimize the bidding, keyword selection, ad copy and landing pages that contribute to a campaign’s success. Clients are updated regularly on the campaign’s performance so they understand how their investment is progressing.
GOOGLE ADWORDS SERVICES.
AdWords is a form of advertising that’s easy on your wallet. You can set your own daily budget and only pay when your ads are clicked on. The advertising copies are brief and therefore cheaper and faster to produce.
AdWords is proven to be a highly effective form of advertising. You stand a higher chance of reaching your potential customers as you’re advertising to people with ready interest. Consumers are targeted by keywords, device, location, interest, demographics, time of day, and a slew of other targeting options.
A good Google AdWords campaign requires a high volume of technical knowledge, skill, and time. We possess precisely those qualities in abundance. We have experience in managing large AdWords campaigns. All our campaigns are set up manually and completely done in-house. We believe in transparency. You own your own AdWords account, which you can access anytime, to monitor how your money is being spent.
We provide you with:
Background research. Time will be spent on in-depth learning about your industry, its products & services, and your target market
Keyword analysis. Determining the best keywords to target within your industry that yield high conversions while maintaining the lowest CPCs
Setup. Setting up your campaign which includes Ad Groups and Ad Text.
Landing pages. Advising you on how to create conversion-optimized landing pages.
Optimize. Campaigns are optimized for higher ad positions and lower CPCs.
Reporting. At the end of every month, a campaign performance report will be provided.
REMARKETING ON GOOGLE SERVICES.
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.
The remarketing ads can be delivered in either or both text and image display formats. The ads are managed in Google AdWords and are shown on web pages visited by your target audience that accept Google advertising placements.
Google remarketing is an ideal tactic especially where the sales process is long and considered and competitive. Executed in the right way it can be a powerful tool to improve sales conversions and to raise your brand profile.
Google remarketing provides the opportunity to:
- Turn bounced website visitors into leads.
- Increase brand recall (and thus increase branded searches).
- Increase repeat visitor rates and engagement.
- Increase the effectiveness of search engine optimization (SEO) and content marketing.