Search engine advertising is an aggressive and immediate method of directing qualified search engine traffic to your website from the sponsored search. When a search engine user searches one of your web site’s relevant keyword phrases, an ad for your website appears in the sponsored search results of the search engine result page. The ad displays your website’s address (URL) along with a description of your website’s offering.
If the searcher clicks your ad, you are charged a cost-per-click (CPC) for that visit, which could later turn into a sale, inquiry, call, or any other “call-to-action” your website contains. Your ad exposure is always carefully controlled by a pre-selected daily click budget that can be adjusted at any time.
Our search engine advertising services.
Our pay-per-click setup and management services are professionally designed and implemented to ensure maximum returns from your advertising dollars. We continue to maintain and expand on those results throughout the duration of the campaign. The process begins by discussing your campaign objectives, budget, geographic market and many other factors. Combined with our recommendations, we begin building a pay-per-click advertising campaign designed specifically for your website’s success.
Search Engine Keywords research
We perform extensive keyword research to uncover as many relevant keywords as possible that are related to your website. With your input, we then develop unique ads and pair the best landing page possible with the ad. Proper ad development and landing page selection is crucial, as it affects your campaign’s performance in many ways. Throughout the duration of the campaign, we consistently test ad and landing page effectiveness to ensure that the best performers are displayed at all times.
Upon campaign launch, your ads display throughout the major search engines when your selected keywords are searched. Our campaign managers monitor campaign performance daily and continually optimize the bidding, keyword selection, ad copy and landing pages that contribute to a campaign’s success. Clients are updated regularly on the campaign’s performance so they understand how their investment is progressing.
GOOGLE SEARCH ENGINE ADVERTISING
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos
BING, YAHOO, DUCK-DUCK-GO SEARCH ENGINE ADVERTISING
Microsoft Advertising is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. In 2021, Microsoft Advertising surpassed US$10 billion in annual revenue. Bing Ads allows for Paid Search advertising across Microsoft’s Bing search engine, as well as extension into their extended Audience Network for display advertising. Bing Ads is the platform used to advertise on the Bing network, which includes the Aol.com, Bing.com and Yahoo.com search engines.
If you want to use Facebook to reach a wider audience, generate new leads and convert more customers – Facebook ads are worth it. In fact, Some companies need to invest in highly organised campaigns with well-produced creatives to stand out from their competition
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