Internal links are most useful for establishing site architecture and spreading link juice (URLs are also essential).



On an individual page, search engines need to see content in order to list pages in their massive keyword–based indices. They also need to have access to a crawlable link structure—a structure that lets spiders browse the pathways of a website—in order to find all of the pages on a website. Hundreds of thousands of sites make the critical mistake of hiding or burying their main link navigation in ways that search engines cannot access and out team of SEO experts can help you handle this problem.

Benefits of internal link optimization include:

If you have placed proper internal links all across your website and within your website’s articles, then instead of a single article getting all the link juice, all your articles will get proper link juice and this will help to improve search engine rankings of all your articles and help them in ranking high in search results.


The internal links on a website are very user friendly. With giving proper internal links, you allow your readers to navigate through your site easily. And not only that, you can help them find the content they are looking for by using relevant anchor texts for the internal links. So if you are writing an article on making money online, then you can provide internal links to the articles in the same category with proper anchor texts.


When users find your website easy to navigate, they will spend more time on your website going through the articles. So by providing relevant internal links, you are forcing the readers to spend more time on your website and thus increasing the number of pageviews. Not only does internal links help in increasing pageviews, but it also helps to reduce bounce rate of your website. The website’s bounce rate can reduce dramatically by doing relevant internal linking in posts and its one of the best benefits of internal linking.


With the help of internal links, you can get link juice to all your content. This means that the backlinks to one page will indirectly be a backlink to other page as well on your website. And this will only help in increasing the Pagerank of your individual articles. You can easily get high Pagerank for your root domain and with the help of internal linking, you can increase Pagerank of your content as well.


Search engines collect data from your website by crawling through your site’s content. One of the benefits of internal linking is that the search engine spiders will find it easy to crawl through every page of your website and index them easily.