Generally, remarketing on Facebook helps boost conversions and lowers the overall cost per customer acquisition.
However, the biggest advantage of remarketing is that you’re only showing your ad to people who are genuinely interested in your product. You can remarket to people who have visited your website, but haven’t purchased yet; customers who have completed a sale; and people who may not know about your product, but are likely to be interested in it.
Benefits of facebook remarketing include:
Lower cost per click. Remarketing on Facebook usually has a lower cost per click when compared to remarketing on search engines. The reason for the lower cost is that Facebook traffic is supposed to be less targeted than search engine traffic
Drive higher conversions. Remarketing to your website visitors who didn’t convert works to remedy those situations. When those visitors see your ad on another site (e.g., Facebook), you become more recognizable and that boosts your chances of completing the purchase cycle.
Capitalize on social proof. You don’t have to limit your remarketing to potential customers. Showing ads to a wider audience—like those who have already bought from you—allows current customers to interact with potential ones. Happy customers often share positive comments and engage with your content.
Expand market reach. You can do that by using an offsite pixel to create a custom audience in your Facebook Ads Manager that includes people who have visited a particular page on your website. Those lists can include potential and existing customers.
SOME OF THE WEBSITES WE DESIGNED AND MANAGE
- Best Appliance Repairs : Washing Machine & Appliance Repair Website
- Lilam Enterprises : Fitness Equipment, Sauna and steam room Installers
- Bestcare Services : Home Repairs, Handyman Services, Exhauster Services, Plumbers & Appliance Repairs
- Raeli Hydro – Borehole Drilling Services in Kenya
- Advertize : Classified Advertisement & Business Listings Website
- Mombasa Repair – Appliance Repair Services
- Imperial Appliances : Washing Machine Repair, Cookers, Ovens, Water Dispensers and Home Appliances
- Zamchick : Poultry Eggs Incubator Sellers
- Kallpest Pest Control Services in Kenya
- Wavelink Networks – Wifi Distributor and ISP in Nairobi and Mombasa Kenya