Ruaka – Web Design & Web Development Services In Nairobi Kenya. The best website design, web construction services for businesses, institutions, organizations and individuals in Nairobi and Kenya
A static website consists of number web pages with fixed content where each page displays the same information to every visitor. Static website pages contain fixed HTML code and the content of each page does not change unless manually updated by the designer or webmaster. Static sites are the most basic type of website and are built by creating a few HTML pages and uploading these to a web server. This can work well for smaller websites or sites with a short life span and few content updates. However, for larger websites or ones where content is updated regularly, a dynamic website with a content management system would be the preferred choice. Benefits of a static website include:
- Easier to create and host
- Cost for a static website is usually lower than a dynamic site.
- Quicker to design and build.
- Easy to modify with little HTML coding knowledge required.
- Well suited to smaller companies that do not require regular content updates.
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
ADVANTAGES OF RESPONSIVE WEBSITE DESIGN.
- SEO Benefits: Higher search engine rankings.
- Social Media Benefits: Improved engagement and sharing.
- Conversion Rate Benefits: More customers more sales.
- User Experience Benefits: Happier and more loyal customers.
- Development Benefits: Faster development with lower costs.
The Best Web design Services in Nairobi Kenya
Achi Systems is a web design company in Nairobi Kenya, Kampala Uganda, Dar es salaam Tanzania, Kigali Rwanda, South Sudan Juba and Somalia Mogadishu offering professional SEO (Search Engine Optimization), SEM (Search Engine Marketing), Website Design and Development, Website hosting, Domain registration, Graphic Design, Online Marketing Consulting, Online Marketing Communications , Online Strategic Planning, Online Market Research, Online Branding, Online Public Relations, Online Promotions, Social Media Marketing, Content Management System, Business Directory-Listings, Mobile-Optimized Website and Website Evaluation of Competitors services. We pride ourselves with our ‘open communication’ approach with our clients. Once you initiate a web development project with us, be it big or small, our team will provide regular updates, regarding project progress status. We encourage our clients to interact with us as much as possible; so that we can deliver exactly what website / web application you’re looking for. As a team, we put in a lot of dedication and into every website and web application we create with you. Our goal is to ensure that you are thoroughly pleased with the outcome.
Choosing a reliable web design company is important as your company needs to achieve a successful online presence. To attain this, your website needs to be attractive and technically well created by ensuring your website fulfils the key factors of a good web design.
Dynamic website designing requires through knowledge, creativity and our professionals are the masters and mentors at their own website design and development fields. We can design and develop dynamic website using different scripting language and make your website look amazing, retain traffic, easy to navigate and flawless. We also ensure creativity in every design and development work that we do. We not only build a dynamic website for large corporate we also design Dynamic Website for small scale business units, Achi Systems web developers focus on all the important and relevant features, like developing, design, selection of graphics, images, content and logo which would help you in achieving the online presence you desire. This would further help in delivering exact requirement of dynamic web design solutions to your business needs Benefits of a dynamic website include:
- Finding your website on Google and other search engines is easy.
- Sharing info from your website with friends and colleagues on social media is easy.
- People will become engaged with your content.
- People will gain a deeper understanding of your business, nonprofit, or professional practice.
- Much more functional website
Do you need a website redesign company that will help you boost your image, traffic, ranking, leads and sales? Whether you are looking to simply enhance your online image or boost your website traffic, leads and sales we can help. Our website redesign company will approach your project from a marketing perspective, taking into consideration all of your goals for your company. It is imperative when choosing a website redesign company that your visions, goals, customers and users are clearly identified and targeted. We will help you focus so that you are speaking clearly and directly to your target customers, not wasting time and money on unqualified leads. Website redesign can help in following ways:
- To stay up-to-date with new technologies
- To increase search engine friendliness
- To reduces the cost
- To communicate in a better way with your customers using web2.0 standards
- To make your website load fast
- To make your website more appealing and easy navigation system
We have cost-effective website maintenance plans focused on meeting the needs of small businesses, organizations, non-profits and clubs. Whether you need occasional updates or daily updates, we have a plan designed for you. You are never locked into any contracts! All plans are billed monthly so you are free to upgrade, downgrade or cancel your plan at any time. Our website maintance services include:
- Updating existing content and photos.
- Adding content, press releases, or seminars.
- Correcting reported typos and grammar.
- Product loading for e-commerce sites.
- Posting on the company blog.
- Updating CMS software and plugins.
- Adding social network ‘share’ links.
As a business owner you are always looking how to save money and make your business profitable. When it comes to creating an online presence for your business, just like your marketing materials and office’s appearance, your website needs to project a professional image. The more professional looking your business appears, the more creditable it looks. Many business owners don’t really understand the difference between having a custom web design done and using website templates. We’ll look at both ways of having your website built and the costs involved. Benefits of custom web design:
- Unique design.
- It will be constructed so it is search engine friendly.
- The website will be more adaptable to your company’s needs.
- Benefits of website templates:
- Getting inspiration on colours, layouts and features.
- Very low budgets where you need to get up and running as soon as possible.
- Shorter development time.
A CMS or a ‘Content Management System’ quite literally allows you to control and manage the content within your web site – without technical training. Using this uncomplicated system you can very easily add, delete images and edit text in your web site on the fly. You can also have an unlimited number of pages and a full site-search engine. We will ensure you can have a highly professional CMS website at a very reasonable price indeed! Many companies find it difficult to keep their web site content as up to date as they would like. Often there are delays getting new content online, the site stagnates and your clients get to see outdated information – and Google may well relegate you in its listings. That’s why so many companies are turning to CMS.
Advantages of using a CMS:
- It’s easy for the non-technically minded.
- It allows multiple users.
- It streamlines scheduling.
- It improves site maintenance.
- Design changes are simple.
- It helps you manage content.
- You’re in control.
While designer takes care of site’s visual aspects, it is the programmer who builds the machinery that makes it work. As a team of experienced web developers, we have worked on hundreds of ecommerce portals, database websites, business applications, and other web platforms. Whether you want to make features upgrades on your present website or plan to launch a platform that requires custom programming expertise, Achi Systems’s highly qualified web programmers can get the job done at best price & record time. Advantages of custom website programming by Achi Systems:
- Unique design.
- Use of Robust structured framework and architectural pattern development.
Adaptation of Model-View-Controller (MVC) – Isolating Program Logic and Actions from Layout and Design is an advantage that allows multiple and alternate interface designs that all use the same base code and logic, reducing development time and testing.
- We emphasize on clean code and APIs.
- Our coders maintain solid version control system.
- Testing for performance, load, and stress is done regularly.
Open source customization has become a powerful, effective and result-oriented way to excel in the online business that saves time, money and energy. To help businesses in achieving their success goals, Achi Systems has come forward with supreme open source customization services. We are one of the consistent Open source customization services providers aid you in every step, initiating from determining the wants, to planning and implementation of the right open source solution. The flexible, cost effective and stable Open source customization services, offered by us, facilitate you to enjoy prolific results and maximum returns on the investment. We effectively interact with every client to comprehend his needs so that we can provide them with unbeatable solutions without compromising with the quality. We offer open source customization services for the following:
- Drupal customization.
- Magento customization.
- MODX customization.
- Moodle customization.
- Prestashop customization.
- TYPO3 customization.
- WordPress customization.
Creating an alluring website is not only sufficient to attract guests, its user friendliness’ and easy navigation which is also essential to engage the visitors. PHP programming development aids in designing interactive websites that allow visitors to enjoy streamlined navigation. Achi Systems offers unrivaled PHP Development services to give your website’s user an unforgettable visiting experience. Our highly competent professionals create complex, engaging and world-class frameworks effectively to reinforce your web presence. We assist you completely through detailed assessment processes to evaluate your needs and business goals. Serving small businesses to big corporate, we customize PHP Development services according to your necessities and budget. Employing most powerful technologies, we create PHP Development services to take your Internet business to the peak of success. With modern web applications, we create dynamic and interactive PHP Development services that are perfect to fit to your web requirements. Why Us? With our value added services, we guarantee the following:
- Strong online foothold.
- Easy to user interface and features.
- Low development and maintenance cost.
- Compatible with a number of servers.
- Maximum revenue on minimum investment.
Experience tomorrow’s technology today with Achi Systems, a name you can reckon upon to achieve your online business promotion needs. Fusing years of experience with newest technology, we have been rendering value added web applications development services to those who really want to be ahead in this dog eating dog world. Our complete package of web application development services includes understanding your requisites, planning, commissioning, and creating blue print to the victorious execution of the undertaken projects. Every single step from undertaking the project to the final execution is done under the strict observation of experts to provide you with solution that talk for your business. With unmatched web application development services, we help you to generate sales, reduce operating cost, facilitate easy communication with your guests, etc. Over the years, we have been successfully catering to the clients with unrivaled solutions based on the given below languages:
- Asp.net development .
- Java development .
- Ajax development .
- PHP development .
- CSS development .
- VBScript development .
- XML development .
- HTML & XHTML development .
- B2B PORTAL DEVELOPMENT development .
Business to business (B2B) Portal is the perfect platform of adding fuel to the impetus of increasing online business and promotion to every nook and corner of the globe. A web portal provides an e commerce platform to the businesses to expose their brand to the world utilizing most out of the Internet. With our ground-breaking and valuable B2B Portal Development services, we guarantee to boost your promotion rate, increase your business productivity and save your time as well as energy. Great expertise, unmatched technical skills and up to date resources to design B2B portal development solutions as per your requisites and budget support us. From the business transactions to marketing, we have everything for everyone to fulfill B2B e-commerce wants. Our supreme solutions will help you to get connected with prospective customers, based in any nook and corner of the globe. So, do not wait and watch your competitors going ahead of you! Collaborate with Achi Systems and project a bigger as well as reliable online image of your brand.
- Our B2B Portal Development services comprised of:
- Advertisement and promotion.
- In depth business analysis to create report.
- Content management.
- Other value-added services such as email, chat, news, message boards, polls, etc.
Made by wordpress designers and developers, for wordpress designers and developers. Achi Systems’s wordpress hosting service is built on a blazing-fast managed wordpress hosting platform, optimized to the exacting standards of wordpress pros. We handle personal projects to your highest profile clients and we ensure that they and you get reliable, high-performance hosting for all your wordpress sites.
- Why use our wordpress hosting?
- Fastest page load times available anywhere.
- Around-the-clock uptime monitoring and a 30 day money-back guarantee, you never need to worry.
- Automatic WP core updates, daily backups, and 24/7 certified support take the headaches out of hosting.
You’ve never seen shared hosting like this before. Our shared hosting is built on a unique clustered architecture that delivers faster, more scalable, more reliable hosting service for your sites. We provide all the tools you need to manage your sites easily, be proactive about security, and spend your time creating — not managing your hosting. Our shared hosting platform is now faster, stronger, and easier to use than ever before. Why use our shared hosting? Just log in and launch your sites within minutes. Managing and configuring sites and files is incredibly easy with our clean and simple, fully responsive, custom control panel. Hundreds of clustered servers are better than one. Unlike other web hosts, we built the shared host to easily handle “noisy neighbors” and traffic spikes, with burstable resources that host your site across multiple servers to keep you online. The shared host now uses fast, durable Solid State Drives for your files, not just your databases. We’ve also built in the TrueSpeed™ CDN from SiteLock, which serves your creative assets from across the globe for even faster load times. No need to worry about OS updates, malware scans, or daily backups — the shared host team handles all that for you. Not to mention a new, expanded catalog of 1-click Managed Apps that we’ll keep updated, automatically.
Unlike a shared server, which powers multiple sites, a dedicated server hosts just one site. Website stability and reliability are the twin benefits of investing in a dedicated server—your site leverages a server’s full CPU, RAM, and storage resources, as it doesn’t share them with other sites. You shouldn’t underestimate the importance of these benefits in terms of site speed and reliability. Building your website on a shared server means that your pages may be affected by a neighboring site that devours too many server resources. For example, if that site receives a huge spike in traffic, your pages might load slowly—or not at all. Investing in a dedicated server greatly reduces this potential problem, plus it gives system administrators greater control over the apps and scripts that they can install on the server, too. Shared hosting is far more limited when it comes to what you’re allowed to do, because everything you do could potentially affect the other sites with which you share the server. When you’ve got the server all to yourself, your scripts and apps won’t impinge on anyone else’s bandwidth and RAM. Why use our dedicated hosting services? From bare metal to fully managed, white-glove hosting, our custom single tenant plans have all the resources you need. All our dedicated servers come fully loaded with 128GB of RAM and 1TB of ultra-fast SSD storage. Our industry leading SLA promises hardware, network, and infrastructure uptime of 99.999%.
Fully managed cloud hosting optimizes enterprise cloud investment. Adoption of hosted private cloud services continues to grow, a recent 451 Research survey found. It projected that by 2016, about 39 percent of organizations’ applications and resources will be in the cloud. When organizations had only a small percentage of software or applications operating in the cloud, it made sense to use in-house or ad hoc IT and infrastructure support. As cloud environments and mission-criticality increase, so too does the level of support businesses require. Fully managed cloud hosting is a solution for businesses that desire the benefits of cloud environments without the management headaches associated with public cloud platforms. Why use our fully managed cloud services? With high performance SSD servers ready to use in under a minute, we make it easy to start deploying your applications. A full portfolio of scalable solutions enable you to develop applications on a hybrid cloud that grows with your business. Rackspace’s Fanatical Support is available 24x7x365 with access to thousands of expert engineers to assist you whenever you need it.
Achi Systems provides a comprehensive array of search engine submission services keeping clients’ requirements in mind. With our professional submission services, clients can submit their URL to various search engines available on Internet. Owing to our services, you can easily promote your website and thus make yourself available 24X7 for the customers. Overall time period includes in this URL submission is very less as compared to the strong visible result you achieve. Our Search Engine Submission Services are expensive for those who are looking to generate lead in the market through their website or for those who are eager to enhance their online visibility. Our search engine submission programs can drive heavy traffic for your website at minimal cost. With our services, clients can submit their URL to a number search engines at reasonably priced. We manually submit you website and thus there is no possibility for any flaw. For the same, we have extremely qualified professionals who undertake the submission of URL and complete it precisely within given timelines. The services offered by us are highly recognized in the online marketing and social media marketing. We assure you that teaming up with us can heavily benefit you in website promotion and lead generation. What is included?
- Preparation of your site information to be listed.
- Location of the best category for your web site (web directories).
- Submission of your web site to search engines and directories.
- Recall schedule of the Search Engines automated spider.
Link Building is a SEO tactic that is supposed to be the trump card to generate higher rankings in search engines. The practice is backed by the relevant content as it helps in superior organic linking, in which, the promoted link naturally associate with the given site. Achi Systems has in-depth knowledge of Link Building, owing to which, with rightly targeted back links, it can helps a site receive the visitor that converts the meeting into profits. Our SEO professionals are experts of the domain, who have years of experience in website promotion. As business centric content forms the backbone of Link Building, we have SEO experts and content writers working in co-ordination to develop quality web content that is well connected with the reference link or inbound links ensuring smooth web traffic. This helps in promoting the business of the patrons and thus driving up the online sales. Relevant link building is our primary SEO strategy. Herein, we make sure that the associated link is reliable and have good ranking on the search engines. Our Link Building services are highly acclaimed in the market that helps in attracting high web traffic and draws quality sales. Benefits of Link Building include: They help bring awareness to your website (particularly if you are part of a reciprocal link building situation). The audience of the website you quote or mention will surely see your article on social media or through search. Because your site is getting more visibility, writers will be more apt to see your site and link back to it (giving them that contextual, external link). The company you mention may want to reach out to you or simply just include that article on their website, which earns you a backlink (great for SEO link juice). Because you have more recognition, you’re likely to see an increase in social media shares. You not have your audience and the audience of the website you mentioned sharing the article, not to mention it is a higher quality article. They give you more credibility because you’re willing to link out to authoritative sources, which prove you have done your research and look to others to help create the best article you can create. Not only are you credible, but you’re also trustworthy. Some sites try to know it all, but contextual links help prove that you are a site that cares more about trust than being the answer to everything. Google likes to see sites improving reader experience, so your PageRank and rankings should improve. Your site should gain more traffic because it gains more recognition. If your site is gaining more traffic, you’re likely to see an increase in sales. Last but not least, you are offering more information to your reader. This should always be your number one goal.
Reader friendly and grammatically correct content plays an important role in the promotion of the website. Quality content that is rich with strategically placed keywords increases the popularity of the website, generates long-term readership, and attracts huge web traffic. Toe to the line, Achi Systems offers content writing services to clients belonging to diverse industrial verticals. We have highly inventive content writers, who are updated with the SEO norms and parameters. These writers are well qualified having deep insight of various market segments. We believe that writing creative and original content is imperative in SEO content writing. Consequently, our writers focus on putting more weight on the quality of the content rather than the volume. Web content developed by us are clear, concise, and well organized. Our SEO content writer has the expertise to develop a meaningful content that is free from any grammar error. Further, our writers ensure that the content is easy to understand and well describes the facilities provided that is inclusive of product or services of the customers.
What you should consider for your content writting include:
Your business case for innovating with content marketing: By communicating your reasons for creating content, the risks involved, and your vision of what success will look like, you are much more likely to gain executive support for your strategy — and to get permission to make a mistake here and there as you figure out what works best for your business. Your business plan for content marketing: This covers the goals you have for your content program, the unique value you are looking to provide through your content, and details of your business model. It also should outline the obstacles and opportunities you may encounter as you execute your plan. Your audience personas and content maps: This is where you describe the specific audiences for whom you will create content, what their needs are, and what their content engagement cycle might look like. You may also want to map out content you can deliver throughout their buyer’s journey in order to move them closer to their goals. Your brand story: Here, you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience. Your channel plan: This should include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation.
Internet directories are like referrals for search engines. When a link is submitted to a directory, a human reviewer scrutinizes the link and when the link is approved, it is included in the directory. This link validation process is highly credited by various search engines. The two most popular Internet directories are DMOZ and Yahoo!, whereas Google is a search engine. Directory submission finds immense importance in SEO. The search engines easily index links available in the web directories as the directory itself previously validates those links. When the crawlers of the search engine crawls the Internet for information, its first attempt is the links present in the web directories. Under our assistance, clients can easily submit the links to the pertinent category. This results in the high visibility of the clients’ website on various search engines. Benefits of directory submission include: Many directory pages will rank well for important search terms. If you are listed there, you gain the additional exposure in the results pages. Gain relevant, powerful links that search engines value highly. Potential clients will notice if you are not listed where many of your competitors are – you need to be the one to set the standard first!
Article generates a readership among the guests as it promotes the ranking of the website. It is one of the most reliable SEO strategies as an article supports a number of back links and PR. However, articles should be significant to the overall business or purpose of the website rather than just a packet stuffed with keywords and links. We treat Article Submission as a prominent online market and advertising strategy that is a vital aspect of SEO. It builds a faith among the readers by offering information in a promotional way. It firmly establishes the owner of the website as an expert of the industry that helps in developing potential customers. We have proficient article writers and SEO professionals working in well-knitted manner to render highly prolific Article Submission services to the customers. Our article writers and SEO panel follow the guidelines of search engines algorithms. While writing an article, they keep in mind that an article is original, informative, and free from grammatical errors, and right keywords are present in an article but are not stuffed. We make sure that articles are of high quality rather than in volume thereby we limit the length of an article from 500 words to 700 words.
Benefits of original & quality articles submission include:
- Increases traffic to your site.
- Provides exposure to your business over the Internet.
- Serves as a form of viral marketing.
- Increases your profits.
- Builds back links to your website.
With the advent of various social networking sites, Social Media Optimization has become the latest methodology of Search Engine Optimization. Achi Systems has harnessed specialization in this form of SEO with the help of qualified professionals and availing advance technological tools. Social Media Optimization or SMO services offered by us are a method of promoting the organization, group, product or service with the intent to attract large number of guests. This online method of website optimization is highly beneficial that helps the organization to directly connect with the customers. As business centric content forms the backbone of Link Building, we have SEO experts and content writers working in co-ordination to develop quality web content that is well connected with the reference link or inbound links ensuring smooth web traffic. This helps in promoting the business of the patrons and thus driving up the online sales. Relevant link building is our primary SEO strategy. Herein, we make sure that the associated link is reliable and have good ranking on the search engines. Our Link Building services are highly acclaimed in the market that helps in attracting high web traffic and draws quality sales.
Benefits of social media optimization include:
Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Because you have more recognition, you’re likely to see an increase in social media shares. You not have your audience and the audience of the website you mentioned sharing the article, not to mention it is a higher quality article. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element, the fact that brands become more humanized by interacting in social media channels. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor.
Affiliate marketing has quickly become one of the most popular and the most effective ways to advertise on the Internet. The concept of affiliate marketing is very simple. A company, let’s say ACHI SYSTEMS (Advertiser), goes to CNN (publisher) and asks them to place a banner or link to ACHI SYSTEMS on their website. Every time a user clicks on that Achi Systems’s banner or link and visits the site, and completes a purchase or helping a business by promoting their product, service or site, the owner of CNN or publisher gets a commission. It’s as simple as that.
Why use affiliate marketing?
Amazing potential for big returns. With time when you establish your voice online and gain the trust of your audience, the more likely they will be willing to click on your links and help you out for providing a great resource for them. Also, the more trust you have, the more people will start to find you and share your content, which inherently means that you will have more people click on your links. It’s a passive income. This might take some time in the beginning to setup and make sure you have the links right, but after that, it becomes passive income. Provided you have done the rest of your job right to make Reason 5 a reality, then you’re job is done. You’re a passive income maker. Several big companies offer affiliate agreements. This can be great news for you… because no matter what you find youself trying to market or sell or simply tell others about… there is probably an affiliate program for that. Espeically if you have something that can be found on Amazon. They sell nearly everything it seems like. Supplement your current income. Unless you really hate your job – I think this would be a great way to keep your day job and use this affiliate marketing as a way to make even more money! Besides, “work” is good for humans because it keeps your mind sharp and senses alert. To give all that up I can’t imagine would be the greatest thing. Make money selling the products that made a difference for you. When you think about it – you have probably tried several different options or have had many good and bad experiences in finding the solutions that have helped you reached the point you are at right now. Not to mention, sharing such experience with the world only adds to the trust you need. When you recommend a product, it’s not going to be because you want to have one more link on your site, but because you know from experience that the product you’re recommending is going make a difference for the person who buys it.
Achi Systems claims unmatched expertise in PPC (pay per click) that is a latest trend of online or search engine marketing. We have highly qualified professionals who work dedicatedly to promote the business of the customers. Herein, the objective of our professionals is to generate lead and increase sales of patrons’ business. Our deep insight of the e-commerce enables us to render Pay Per Click services according to the business requirements of the customers. PPC advertising service offered by us is easy and immediate to apply that guarantee of a measurable result. It is ideal for all kinds of business irrespective of the size and sector. Moreover, it is highly cost effective with us. PPC advertising works on a simple phenomenon of tracking the flow traffic. Through PPC, Flexsin technology is adopted that helps in organizing the conversions and flow of traffic. It is a high-end interface that facilitate to target, review, and update the measures of promotional campaign. Cost structure of PPC is action driven i.e. every time a visitor clicks the ad; the PPC engine deducts the secured amount from the account on the basis of the clients’ bid on the keywords. PPC services are available with search engines like Yahoo and Google. Our professionals maintain strict monitoring of keyword trends and conduct regular research and analysis. These professionals ensure that ad is as per the target industry, based on which, they set the initial keyword bid. They consistently monitor the keywords and thus immediately eradicate the non-performing keywords to generate maximum lead.
Reasons why PPC marketing is worthwhile include:
You only pay when an interested person clicks. One of the reasons PPC is so straightforward is because you know exactly where your dollars are going, and you only pay when an interested party clicks on the ad. This is different than traditional advertising offline, where you spend X amount of dollars and hope your target market actually engages with the ad, but you never really know. You set your budget to control costs. Speaking of budgets, with pay-per-click, you set the budget to your needs. You can put a cap on what you spend daily, and it’s flexible for you to change at any time. That doesn’t mean you can expect to see huge results with a limited budget, of course; it all depends on how competitive the keyword and industry are. (You can learn more about setting budget in Google AdWords, or check out a post I wrote on how much you should spend on PPC.) You can reach your target consumer at the right time with the right ad. Want to target a person in a specific place at a specific time of day with a specific ad? No problem. With PPC’s location targeting and delivery options along with device-specific preferences (like mobile), you can deliver very specific messages to your target consumer at prime time when they are close by. Unlike organic search, PPC can show results very quickly. We all know how important organic search traffic is for long-term website marketing; however, it has a longer cycle to prove ROI. PPC can show results fast. You can start a PPC campaign on Monday and literally start seeing results in terms of traffic and conversions the next day (depending on a variety of factors, obviously). PPC data can inform your other marketing channels. Does your search engine optimization (SEO) team want to know if a particular keyword or set of keywords is converting well? PPC can tell them. You can also test the waters with new products or offerings using PPC in order to gauge demand and get an early look at its reception. You can even use PPC to promote oddball events or things that wouldn’t be appropriate for other forms of advertising.
Putting yourself or your company all over the web without an search engine plan or purpose might help, but it cannot yield the same benefits that an search engine strategy would. The object is to design a plan that fits with your target market and your company’s distinct personality. Search engines are the central component in the building of your presence on the internet. Increasing your search engine ranking and building your site’s virtual footprint starts with optimizing your site so that search engines can better index your site. A search engine plan has the following components: search term analysis of all relevant search terms for your business. The keyword research also includes how often keywords are used and what the current position of your business website is for each search term.
- An analysis of the content and technique of your website.
- An analysis of the links on other websites that link to your site at this time.
- A proposal for the search engine optimization strategy, including planning.
- If desired and valuable: a proposal for search engine advertising and remarketing.
Internal links are most useful for establishing site architecture and spreading link juice (URLs are also essential). On an individual page, search engines need to see content in order to list pages in their massive keyword–based indices. They also need to have access to a crawlable link structure—a structure that lets spiders browse the pathways of a website—in order to find all of the pages on a website. Hundreds of thousands of sites make the critical mistake of hiding or burying their main link navigation in ways that search engines cannot access and out team of SEO experts can help you handle this problem.
Benefits of internal link optimization include:
If you have placed proper internal links all across your website and within your website’s articles, then instead of a single article getting all the link juice, all your articles will get proper link juice and this will help to improve search engine rankings of all your articles and help them in ranking high in search results. The internal links on a website are very user friendly. With giving proper internal links, you allow your readers to navigate through your site easily. And not only that, you can help them find the content they are looking for by using relevant anchor texts for the internal links. So if you are writing an article on making money online, then you can provide internal links to the articles in the same category with proper anchor texts. When users find your website easy to navigate, they will spend more time on your website going through the articles. So by providing relevant internal links, you are forcing the readers to spend more time on your website and thus increasing the number of pageviews. Not only does internal links help in increasing pageviews, but it also helps to reduce bounce rate of your website. The website’s bounce rate can reduce dramatically by doing relevant internal linking in posts and its one of the best benefits of internal linking. With the help of internal links, you can get link juice to all your content. This means that the backlinks to one page will indirectly be a backlink to other page as well on your website. And this will only help in increasing the Pagerank of your individual articles. You can easily get high Pagerank for your root domain and with the help of internal linking, you can increase Pagerank of your content as well. Search engines collect data from your website by crawling through your site’s content. One of the benefits of internal linking is that the search engine spiders will find it easy to crawl through every page of your website and index them easily.
You network through friends, relatives or acquaintances. Both business and private. As such your network says something about you, this also applys to your online network of your website. Google will use the information from the websites your website is networked to determine what you are doing, why and for whom. In the search engine plan, we map the network. Every website that you want to link to is listed. Then a conclusion is drawn whether it adequately meets the objectives. Growth and improvement have to be visible. Concretely external optimization have to be added so that good links and bad links are removed and necessary links are improved.
Reasons why you should use external link Optimization:
Google Loves Links. Links are also the cornerstone of Google’s PageRank algorithm, links are so important to Google and it encourages people to create links (and conversely, discourage websites from not having any links out at all). The argument is that Google incents behavior that helps it deliver better results to its users. Nothing is more important than links between related websites to make this happen. So, we argue that if your website is overly frugal with outbound links, Google doesn’t like it as much as if you had at least a few strategic links that helps Google help its users. Our advice is don’t try to be an island – share some link love. In addition to helping Google out by powering it’s PageRank algorithm, links are also a great “signal” for you to send to Google as to what topics your site is related to. As you might suspect, if you link out to an interesting article or two on a key topic of interest to your business, Google uses this as one more way to “figure out” what your site is about. So, in addition to whatever content you have on your page, the content you link out to is an important factor in training Google so it can establish context. When you link out, especially in a consistent, opportunity-driven way, you build incentives for others to engage with your site. Don’t underestimate the power of rewarding your community – it’s built some of the most amazing brands on (and off) the web.
Search engine advertising is an aggressive and immediate method of directing qualified search engine traffic to your website from the sponsored search. When a search engine user searches one of your web site’s relevant keyword phrases, an ad for your website appears in the sponsored search results of the search engine result page. The ad displays your website’s address (URL) along with a description of your website’s offering. If the searcher clicks your ad, you are charged a cost-per-click (CPC) for that visit, which could later turn into a sale, inquiry, call, or any other “call-to-action” your website contains. Your ad exposure is always carefully controlled by a pre-selected daily click budget that can be adjusted at any time.
Our search engine advertising process.
Our pay-per-click setup and management services are professionally designed and implemented to ensure maximum returns from your advertising dollars. We continue to maintain and expand on those results throughout the duration of the campaign. The process begins by discussing your campaign objectives, budget, geographic market and many other factors. Combined with our recommendations, we begin building a pay-per-click advertising campaign designed specifically for your website’s success. We perform extensive keyword research to uncover as many relevant keywords as possible that are related to your website. With your input, we then develop unique ads and pair the best landing page possible with the ad. Proper ad development and landing page selection is crucial, as it affects your campaign’s performance in many ways. Throughout the duration of the campaign, we consistently test ad and landing page effectiveness to ensure that the best performers are displayed at all times. Upon campaign launch, your ads display throughout the major search engines when your selected keywords are searched. Our campaign managers monitor campaign performance daily and continually optimize the bidding, keyword selection, ad copy and landing pages that contribute to a campaign’s success. Clients are updated regularly on the campaign’s performance so they understand how their investment is progressing.
AdWords is a form of advertising that’s easy on your wallet. You can set your own daily budget and only pay when your ads are clicked on. The advertising copies are brief and therefore cheaper and faster to produce. AdWords is proven to be a highly effective form of advertising. You stand a higher chance of reaching your potential customers as you’re advertising to people with ready interest. Consumers are targeted by keywords, device, location, interest, demographics, time of day, and a slew of other targeting options. A good Google AdWords campaign requires a high volume of technical knowledge, skill, and time. We possess precisely those qualities in abundance. We have experience in managing large AdWords campaigns. All our campaigns are set up manually and completely done in-house. We believe in transparency. You own your own AdWords account, which you can access anytime, to monitor how your money is being spent. We provide you with: Background research. Time will be spent on in-depth learning about your industry, its products & services, and your target market Keyword analysis. Determining the best keywords to target within your industry that yield high conversions while maintaining the lowest CPCs
- Setup. Setting up your campaign which includes Ad Groups and Ad Text.
- Landing pages. Advising you on how to create conversion-optimized landing pages.
- Optimize. Campaigns are optimized for higher ad positions and lower CPCs.
- Reporting. At the end of every month, a campaign performance report will be provided.
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet. The remarketing ads can be delivered in either or both text and image display formats. The ads are managed in Google AdWords and are shown on web pages visited by your target audience that accept Google advertising placements. Google remarketing is an ideal tactic especially where the sales process is long and considered and competitive. Executed in the right way it can be a powerful tool to improve sales conversions and to raise your brand profile.
- Google remarketing provides the opportunity to:
- Turn bounced website visitors into leads.
- Increase brand recall (and thus increase branded searches).
- Increase repeat visitor rates and engagement.
- Increase the effectiveness of search engine optimization (SEO) and content marketing.
Generally, remarketing on Facebook helps boost conversions and lowers the overall cost per customer acquisition. However, the biggest advantage of remarketing is that you’re only showing your ad to people who are genuinely interested in your product. You can remarket to people who have visited your website, but haven’t purchased yet; customers who have completed a sale; and people who may not know about your product, but are likely to be interested in it. Benefits of facebook remarketing include: Lower cost per click. Remarketing on Facebook usually has a lower cost per click when compared to remarketing on search engines. The reason for the lower cost is that Facebook traffic is supposed to be less targeted than search engine traffic Drive higher conversions. Remarketing to your website visitors who didn’t convert works to remedy those situations. When those visitors see your ad on another site (e.g., Facebook), you become more recognizable and that boosts your chances of completing the purchase cycle. Capitalize on social proof. You don’t have to limit your remarketing to potential customers. Showing ads to a wider audience—like those who have already bought from you—allows current customers to interact with potential ones. Happy customers often share positive comments and engage with your content. Expand market reach. You can do that by using an offsite pixel to create a custom audience in your Facebook Ads Manager that includes people who have visited a particular page on your website. Those lists can include potential and existing customers.
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